.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness company has actually onboarded Indian cricketer KL Rahul as a brand ambassador and also an entrepreneur in the firm, it shared with ETRetail.Without divulging the precise percent of concern the cricketer has actually taken, the business stated it is a substantial as well as strategic investment.This collaboration intends to make use of KL's tremendous recognition, specifically with youth as well as exercise fanatics, to increase Boldfit's dip untapped markets and demographics all over India.Sharing concerning the brand name's development plans, Pallav Bihani, owner and CEO of the business stated, "Our experts are going all-in on growing our activewear and also shoes types, which are set to redefine the exercise market. These sections are our potential development engines." Currently, fitness and also doing yoga extras drive most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C label attained a revenue of Rs 73 crore. With calculated initiatives and this partnership, the company strives to reach an earnings of Rs five hundred crore by FY26. Established in 2018, it presently offers over 1 crore consumers each year and strives to increase this reach to 5 crore through this collaboration. Additionally, it is enriching its own source chain framework to guarantee prompt shipment as well as constant product availability.Looking forward, the D2C startup counts on a surge in on the internet website traffic, social networks involvement, as well as greater purchases around our flagship types.
Released On Aug 1, 2024 at 10:46 PM IST.
Sign up with the neighborhood of 2M+ business professionals.Subscribe to our email list to acquire newest insights & evaluation.
Download And Install ETRetail App.Obtain Realtime updates.Save your preferred short articles.
Browse to download and install Application.