.New Delhi: Reliance Retail intends to extend Superdry right into the athleisure section which will put it in direct competitors along with leading sports apparel companies like Nike, Adidas and Asics.Last year, the British style brand had actually tattooed a joint venture contract along with Reliance Brands for the purchase of Superdry's patent possessions in India, Sri Lanka, as well as Bangladesh for u20a4 40 million (almost 405 crore back then). Superdry's venture right into the athleisure section in India are going to be a very first for the company around the globe, with several retail stores readied to be opened all over India. Initially, the business is going to sell apparel, as well as eventually footwear after getting BIS license." The firm has been actually dealing with a retail format for athleisure items, which has witnessed a rise popular since the pandemic. It could absorb French store Decathlon likewise along with sizable style retail stores, while Superdry sporting activities will be mid-size stores," stated a mall operator knowledgeable about the development.Reliance Retail carried out not reply to ET's queries.Sales of leading sporting activities brands have sprinted in the past 2 years, driven by enhancing understanding regarding physical fitness and surging requirement for athleisure wear. Along with a populace of greater than 1.4 billion, India is just one of the fastest-growing and most extensive global markets for sport clothes and also footwear companies.Most international brands have actually been actually around in the country for much more than twenty years and also have actually grown through collaborations along with cricket and other sporting activities. The newer participants, however, have actually been installing themselves as comfortable way of life and also routine athletic wear companies. India is seeing raising rate of interest in sporting activities like kabaddi, soccer, volley ball, hockey and also badminton.Superdry went into the country in 2012 in collaboration along with Dependence Brands, a venture of Reliance Retail Ventures Ltd (RRVL). RRVL has collaborations along with private style brands in segments like luxurious, bridge-to-luxury and high-premium as well as high-street way of life such as Armani Substitution, Burberry, Bally, Canali, Diesel-powered, Gasoline, Hugo Supervisor, Hamleys and also Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Reliance Brands additionally obtained toy retailer Hamleys in 2019.
Released On Aug 3, 2024 at 09:31 AM IST.
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